The dynamically changing media environment: modern technologies, including artificial intelligence and new modes of communication, raise questions about the validity of teaching methods in the media professions in synergy with the goals of sustainable development. This is a discourse not only about the environmental aspects of media activity, but also about work ethics and culture, organizational models, professional responsibility, equality, inclusion, inclusiveness or wellbeing. How to educate future journalists, public relations specialists, media relations and in other media professions? How to build the competencies of the future and a friendly and responsible media environment?
Responding to educational needs in the media environment and the challenges of civilization related to sustainable development is the international project SUMED – Sustainable multidimensional media contents, which integrates the perspective of sustainable development with media education through curriculum development, pilot courses and cross-sector cooperation. It is a didactic project implemented within the framework of an international partnership, in the Erasmus + Program priority: cooperation partnerships in higher education.
The project partners are European universities: the University of Gdansk (Poland), Turku University of Applied Sciences (Finland), University of Malta (Malta), Universitat Politecnics De Valencia (Spain). The project lasted three years: from November 1, 2022 to October 31, 2025. The leader of the project is the organization Innocamp Pl Spółka z o.o. (Poland), which operates in the Ashoka network and specializes in social innovation projects.
Dr. Beata Czechowska-Derkacz