Lecturer at the UG, business consultant. She has participated in many projects, incl. SB WELL (wellbeing tourism), Cirtoinno (circular economy-based tourism), ARCHAEOBALT (archaeotourim), BASCIL (culinary tourism), CIR-CO-WAY (circular economy for science, technology, and industrial parks), and BALTICBEAT (Clean Energy Transitions). She specialises in cross-border branding.